Focus on
In Extremis – Chasing the Midnight Sun

To enhance the value of a brand and improve its reputation, there are various traditional communication tools including advertising, media relations and digital.
We believe, however, that there is also a place for innovation and that this increasingly combines with other languages and worlds.
An outstanding of this is “In Extremis – Chasing the Midnight Sun”. The communication integrated project on the extreme sporting feat of ultrarunner Ivana Di Martino (7 marathons in 4 days to Cape North) aimed at raising awareness of climate change.
The storytelling, which has combined media relations and social and OOH since autumn 2022, culminated in a fascinating documentary by director Dario Di Agostino, which will be broadcast in film circuits and festivals, broadening the dissemination of the message and the visibility of the brands involved.