To enhance the value of a brand and improve its reputation, there are various traditional communication tools including advertising, media relations and digital.
We believe, however, that there is also a place for innovation and that this increasingly combines with other languages and worlds.
An outstanding of this is “In Extremis – Chasing the Midnight Sun”. The communication integrated project on the extreme sporting feat of ultrarunner Ivana Di Martino (7 marathons in 4 days to Cape North) aimed at raising awareness of climate change.
The storytelling, which has combined media relations and social and OOH since autumn 2022, culminated in a fascinating documentary by director Dario Di Agostino, which will be broadcast in film circuits and festivals, broadening the dissemination of the message and the visibility of the brands involved.

In extremis
– Last run against climate change

Chasing the Midnight Sun
– IL FILM