Focus on
FT Mercati
On behalf of FT Mercati – leading platform in the provision of data, analysis, advice about the main industrial raw materials – we have managed the re-branding starting from the restyling of the logo, by sticking to the distinctive features of the company – colors and shapes – reviewed according to a more modern look. The currently ongoing integrated communication project has been followed by the new website, characterized by a strong visual impact, which enhances the new coordinated image. The website has been designed to be responsive and accessible from any device with great care towards usability in order to assist company customers in their daily use of the tool.